Enterprise Salesforce Service

Marketing Cloud

Maximize engagement with ASU’s preferred email communications solution

Enhance communication strategies with your constituents using Salesforce Marketing Cloud, a platform that allows faculty and staff to create engaging campaigns to Sun Devils with personalized, timely and effective messaging.

How it works

Salesforce Marketing Cloud is an integrated digital communications platform that allows users to create, send, track and analyze email sends.

Used by departments across the university for mass communications, Marketing Cloud empowers ASU faculty and staff to increase student engagement by gathering information and delivering timely, relevant emails.

Benefits of Marketing Cloud

Resources

What's next

By the numbers

2014

When ASU began using Salesforce Marketing Cloud.

515

ASU staff actively using Marketing Cloud to create, send and monitor their unit's mass emails.

85

ASU units that use Salesforce Marketing Cloud.

6.5 million

Active email subscribers.

*According to data retrieved from ASU’s enterprise Salesforce Marketing Cloud in June 2024.

FAQ

Yes, to use Salesforce Marketing Cloud, each user license costs $160 (billed annually by Enterprise Technology).

First, check your browser. Always use Google Chrome or Firefox. Safari, Internet Explorer and other browsers are often incompatible with Marketing Cloud.

Next, if the application isn’t responding, refresh Marketing Cloud/your browser. If that doesn’t work, open Google Chrome’s Incognito mode in a new window or clear your browser’s cache/cookies.

ASU’s servers do not prioritize test emails for delivery. If you are not receiving your test sends, try sending the email to yourself as a true send.

Note: Outlook uses Microsoft Word as a rendering engine, which results in unique proofing considerations. Always test your emails in Outlook before deploying a send.

To request technical and daily support for ASU Salesforce Marketing Cloud, contact [email protected].

Connect with us

Reach out to the SSI Salesforce team if you’re interested in catalyzing student engagement in your unit with a consultation or have questions about any of the Salesforce products.

Get connected